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BUSAD 248 - Introduction to Business - Akiona

Use this guide and the resources included to complete your final paper.

Researching Company Information

8 Steps to Writing a Research Paper

Research does not have to be an odious task. Think of it as an opportunity to explore ideas that you've been wondering about. In fact, according to the APA (American Psychological Association), research is defined as "the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings." 

In your final paper, you'll explore a topic that interests you by reading what experts and scholars have to say about it, then you'll decide what you want to say about it and you'll tell your story within your paper.

Research is a process that has steps you can follow to get your work done!

 See Document Below for text view

Step One: Understand Your Assignment

For this class, you will be writing a research paper that will be due the last week of the course. You will choose a company and explore a topic about that company that interests you.

If you select a publicly-traded company (they sell stock) you'll have an easier time finding published information about them, because public companies are required to publish certain reports. Private companies, on the other hand, are not required to file financial statements.


The paper is to be written using APA (American Psychological Association) Style. 

If you do not understand any aspect of your assignment, ask your teacher. They are here to help you!

Step Two: Choose a Meaningful, Appropriate Topic

Carefully review the topic options your professor has listed for your final. Which one is most interesting or meaningful to you? If necessary, do some basic Web searches or use the databases below to learn a little more about each option before you select one. Librarians are happy to help you brainstorm potential topics. Have your assignment description ready when you meet with a librarian to facilitate the experience.

Step Three and Four: Access Available Sources & Do Some Preliminary Reading

Once you've decided on a topic option, do some background reading to get better acquainted with it. How are other researchers and writers discussing your topic? What seems to be the most important and/or controversial aspects of your topic? What arguments are being presented?

Preliminary reading is a great help in developing your main points (definitions, background, causes, effects, etc.). It will also help you identify useful search terms for future database searching.

The point is not necessarily to start gathering your actual sources -- though you may very well find some along the way -- but to get comfortable with your topic by consulting engaging, easy to understand sources.

Here are some great databases for background reading:

Your background reading could talk about the history of your company, the industry in which your company operates, some controversy your company was a part of, or the aspect that interests you about your company (like social activism).

Step Five: Create Some Questions to Guide Research

Create some basic questions to guide your inquiry and get you to start thinking about the structure of your paper. As you start to answer basic questions like:

  • What is the mission of my company?,
  • Does my company achieve its mission?,
  • Has my company been involved in any controversial dealings or lawsuits?,
  • Is my company profitable?,
  • How does my company treat its employees?, and 
  • What is the future outlook for the success of my company?

You'll likely revise or add questions. This is a normal part of the research process.

Step Six: Gather Your Sources

The MJC Library & Learning Center subscribes to roughly 100 databases. Listed below are some of our most popular databases; an MJC research librarian will be happy to point you toward the best database(s) for your given topic. You can see a complete list of MJC Databases under Articles and Databases on the MJC Library & Learning Center home page. 

I've listed some databases and high-quality websites below that I've found particularly useful for this assignment.

Best Databases for Company Research


Databases Covering Many Subjects

You can find useful information in news articles and industry publications.


Websites for Business Information

The two websites below are standard sources of business information. Remember, too, that you can often find valuable information about your company on their websites.


Evaluating Sources: Is It Reliable?

Before you jump into hunting and gathering your information, be sure you know how not to be fooled by unreliable, false, or misleading information. It's not hard if you train yourself to ask some simple questions that will help you explain why a particular source is reliable and a good fit for your research project.

When you encounter any kind of source, consider... (CRAAP Test)

  1. Currency - When was it written? Has it been updated?
  2. Relevance - How is it relevant to your research? What is its scope?
  3. Authority - Who is the author? What is their point of view? 
  4. Accuracy - Has the source been reviewed? Did they cite their sources? Who did they cite?
  5. Purpose - Why was the source created? Who is the intended audience? Where was it published? In what medium?
For an in-depth guide to the CRAAP test, see our research guide, Evaluating Sources.

Evaluating AI Content:

  • Verify everything: AI output can sound confident, but these tools can make up (“hallucinate”) or misrepresent information, draw false conclusions, make major mistakes and generate fake sources 
  • AI doesn’t “understand” the way humans do; these models lack real-world experience and context, so they don’t easily handle irony, humor and complex metaphors 
  • Don’t just read AI-generated summaries; take time to read original articles and understand detailed points and context 
  • Be aware that many of today’s AI tools are trained on information up to a certain date and may not have access to recent events or new discoveries 
  • Challenge AI responses and require the AI to justify its output by citing sources and data 
  • Beware of biased AI output 
  • Guard against overreliance on AI; challenge yourself to learn and exercise your mental muscles

Finding Information to Help You Evaluate


To find out more about an author: 

Google the author's name or dig deeper in the library's biographical databases.

To find scholarly sources: 

When searching library article databases, look for a checkbox to narrow your results to Scholarly, Peer Reviewed or Peer Refereed publications.

To evaluate a source's critical reception: 

Check in the library's article databases to find reviews of the source in order to get a sense of how it was received in the popular and scholarly press.

To evaluate internet sources: 

The internet is a great place to find both scholarly and popular sources, but it's especially important to ask questions about authorship and publication when you're evaluating online resources. If it's unclear who exactly created or published certain works online, look for About pages on the site for more information about the authorship, or search for exact quotations from the text in Google (using quotation marks) to see if you can find other places where the work has been published.

Use lateral reading to see what others say about your source:

While applying the CRAAP Test to a website, that site isn't always the best place to answer questions concerning authority, accuracy, and point of view about itself. You can not always trust what an author or organization says about themselves, and there are sites that may look very professional and credible that are actually promoting a certain agenda or viewpoint. 

If you are unfamiliar with a online source, it is good practice to open a new tab and perform a search on the author and/or organization providing the source. This process is called Lateral Reading. In addition to reading "down" the webpage in order to evaluate it, you open additional tabs and read "across" multiple pages to determine what others are saying about your potential source. This helps you build the body of evidence needed to determine if the source is suitable for your research need or not.

Learn APA Style for Formatting Your Paper and Citing Your Sources

You will be using APA Style to format your paper and cite your sources. APA style is a set of rules created by the American Psychological Association. 

APA style was created by social and behavioral scientists to standardize scientific writing. APA style is most often used in psychology, social sciences (sociology, business), and nursing.

Use the pages below to learn APA Style.


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